Simon Jack

Nebuli’s behaviour change diagnostics tool helps you understand why people do what they do and take the guesswork out of achieving successful outcomes.

What does human-centric design really mean? The truth is, it is all too easy to end up with what you want, and are comfortable with, rather than what your customers actually really need. First we have to tackle a few typical assumptions that can derail good design that your customers will actually love.

Augmented Intelligence is letting a computer take the often laborious pattern-finding off our hands. That leaves us to work with the outputs. It frees us to pursue more complex tasks, focus on making more rapid, higher-level decisions and experiment with new concepts without wasting time down rabbit holes. It is raising our potential, not replacing it.