Explore the human drivers, desires and decisions required for successful change.
BehaviorLink™ is Nebuli’s psychographics and psychometrics framework that helps you pay close attention to the behavioural trends of your target audience.
BehaviorLink helps you construct hyper-personalisation blueprints that transform end-to-end operations, framing new ideas, strategies, and business models.
BehaviorLink helps you identify and understand the underlying concerns of your customers and employees and plan how to address them, in turn enabling them to develop and implement change more efficiently.
BehaviorLink offers expertise in emerging consumer trends and evolving human habits, psychometrics and psychographics methodologies to help your team explore new, exciting and transformative smart hyper-personalisation architectures.
Decision-makers, teams and communities across industries rely on BehaviorLink to deliver data-driven innovation strategies that empower them to focus on what matters, make better decisions and achieve faster results – combining transformative digital experiences with actionable digital ethics.
We run a series of workshops and ideation sessions to leave you with a clear view of the outputs required, as well as behavioural and technological factors for success.
Defining the right challenge.
This is about finding the ‘why’ behind the challenge to ensure focus is placed on driving the desired outcomes.
Getting to the root cause of the challenge, not just accepting the perceived problem.
Defining the ultimate outcomes and clarifying what you are fundamentally trying to achieve.
Understanding who is your priority target audience and how this shapes the challenge.
Framing the challenge from a people-first perceptive, without being driven by technological solutions first.
Nebuli’s Human-centric R&D Foundation.
Understanding the components of the challenge.
It is essential to clarify the nature of the challenge to determine which aspects are the most important to solve. This is our 3Ps:
People – who is involved and how they interact.
Processes – the systems involved and tasks that are carried out.
Platforms – the technology and interfaces that are used.
Accomplishing Successful Change.
We apply the Creatures of Habit® methodology to identify the behavioural nature of any given challenge or set of challenges.
Each Creature is responsible for a specific way in which people process information, make decisions and act.
This whole-mindset approach allows us to gain a much clearer understanding of the decision-making factors and barriers to change involved.
We can then pinpoint where design interventions are required, allowing us to deliver optimal human experiences.
Uncovering and identifying your existing digital ecosystem, workflows, data models and your critical pain points.
We work closely with you in analysing human workflows and decision making processes.
We look at your team’s existing technologies and digital ecosystems, as well as your data availability and structure.
Where relevant, we help you with such critical tasks as data migration, collation, preprocessing, cleansing and consolidation processes needed for the desired working practices.
We investigate and design mathematical models that are specific to your project. This step ensures Nebuli’s core libraries are the best fit for their intended purposes by working the way people would do within a given team.
BehaviorLink is a powerful tool, and we will not participate in any projects or solutions that we believe may use our tools to exploit users or employees and negatively influence their behaviours.
We own our strong ethical values, which we apply throughout our technology and design work and to our customers, users, employees, and general business practices.
Our strong emphasis on putting people and ethics first is not just a mantra, it’s our mission.
