Nebuli’s Human-centric Augmented Intelligence.

The core foundation of our human-centric augmented intelligence models involves investigating the true meaning and the working of human intelligence, not merely developing mathematical models.

Building a Healthy, Ethical and Productive Human-Machine Symbiosis.

We created Nebuli to help our customers explore new, exciting and transformative technologies that empower their people and communities around the world.

It’s not about AI vs humans. It’s humans plus AI. This is Augmented Intelligence.

Simon Jack – Co-founder & Chief Design Officer – Nebuli.

Our Unique Human Centric Methodology.

From our founding team’s experience with AI since the late 1990s, we compared conventional AI systems with the human brain’s short and long-term memory mechanisms.

We identified and developed the key stages needed for Nebuli to generate a human-like Working Memory, which is at the core of our products and services available to all customers. 



Search through resources and datasets to gain information and build initial insights – i.e. the amount of knowledge that one can potentially acquire.


Establishing awareness and understanding of the facts, data, research information, descriptions, or skills acquired through the exploration and learning processes.


Detecting something new, such as new trends, events, anomalies, actions, or ideas, providing new reasoning to explain the knowledge gathered through such detections and building initial “quick” decisions.

Internal/ Self-Exploration

Retention of the new information and knowledge discovery over time for the purpose of influencing future actions and decisions. This forms the building blocks for Working Memory by examining decisions, ideas, thoughts, data, behaviors, feelings and motivations and asking why.


Formation of Working Memory – i.e. detailed evaluation, reasoning, data processing, and deeper analysis – using the stored knowledge for problem solving, decision making and generation of new ideas.


Self-examination of own reliability, ensuring overall consistency – using a set of internal test scores related to the number of random errors recorded within a database to generate better and smarter cognition.


Using applied and/or collaborative improvisation methods to establish true personalization and creativity to accommodate specific needs and interests of oneself, generating new data and ideas for exploration.


We focus on Linking Human Learning with Machine Learning for Ultimate Intelligence.

We connected our Augmented Working Memory Hypothesis with seven core human mindsets we studied, using 28 identified barriers to change and 56 strategies to influence human behaviours – the foundation of our BehaviorLink framework.

BehaviorLink offers expertise in emerging consumer trends and evolving human habits, psychometrics and psychographics methodologies to help your team explore new, exciting and transformative smart hyper-personalisation architectures.

We focus on the quality and relevancy of the available data, not just quantity.

Our Augmented Working Memory Hypothesis is predicated on the principle of generating a maximum level of long-term intelligence output from a minimal input of usable information, powered by our Datastack framework.

In other words, you do not always need enormous amounts of data or expensive and exhaustive AI software to unlock value from your data. Above all, this model also enforces data ethics throughout the process, from planning to delivery.

Your Human Centric Ecosystem.

Our solutions work together as an omnichannel, dramatically making it easier for your teams to re-engineer digital experiences across several markets.

  • Collect and manage your various datasets from different sources through a single channel.

  • Bring together the traditionally separate services of data security, compression, modelling, segmentation, classification and knowledge discovery into the same channel.

  • Combine several other layers of your integrated services such as your software, applications, UI/UX and data security protocols within your existing workflow.

  • and much more…