Add more consistency so the desired action is easier to recall and navigation becomes second nature.

Repeat again and again so the action becomes more familiar, comfortable and accepted.

Create actionable reminders and notifications at regular intervals. Build a norm that doesn't rely on memory.

Make time at the right time. Don't leave action to chance – script the precise moments for them to take action.

Make the desired action the default option instead of asking them to make additional effort.

Place the desired action within their existing journey to make it more convenient.

Catch them in more receptive moments. Alter timing of your interventions around their existing events and patterns.

Integrate your actions into their existing environment so they don't have to leave their comfort zone. (Conversely, change the environment so they can't easily slip back into their habitual ways).

Make the switch more pleasurable. Remove or lessen the things they enjoy the least right now.

Highlight what they are missing out on if they don't act now. Move from the perception of what is now to the desire of what could be.

Involve them in an initial activity to get them more bought into the experience.

Make them feel they've already achieved something towards the change instead of starting at square one.

Get their input early or co-creation the solution in order to give them a sense of ownership and a role in achieving the outcomes.

Chunk the action into smaller steps or manageable sequences so they feel they are well within their depth.

Lower the bar to entry so it's easier to get started. Make the action more straightforward and more accessible to do.

Make undesired behaviour more hassle. Add more hoops to jump through so it's not seen as so accessible.

Single out the absolute essentials you want them to focus on and cut out any clutter.

Make the desired action easier to see (and vice versa for undesired actions i.e. out of sight, out of mind).

Brutally simplify information so there's not too much to take in than absolutely necessary.

Chunk information into sequences and gradually draw them in rather than loading everything at once.

Provide laser-focused guidance on what they need to do. Be extremely specific on what action is required to cut out any hint of ambiguity.

Show precisely where the boundaries are so they don't exceed limits or fail to meet the desired amounts.

Make the action more novel, more attractive or more exciting so it stands out. Be ruthless in removing any yawn-factor.

Single out the key message and present it above all else so it's not lost amongst other information.

Find reasons to make them personally care. Provide enough evidence or insight to help them decide their action is worth their while.

Tap into their ego, sense of identity or value system. What is going to make them feel better about themselves?

Identify 'aha moments' and pull out what's interesting above all else. Place extreme emphasis on particular benefits so they can't possibly dismiss them.

Bypass their logical judgement system by transforming the bland into the emotive. Inject more life via storytelling or humour.

Use scenarios and examples to make the reasons for action less obscure and seem more acceptable.

Change the focus from problems and negatives to opportunities and positives. Demonstrate how benefits can outweigh any drawbacks.

Don't try to be too clever and reduce unnecessary depth. Ensure everything is on their level.

Use comparisons to make the desired choice 'easier to compute' against other options.

Make the message come from someone they respect. Use role models, peers or influential people who exemplify the desired values and behaviours.

Make them envious of others who are already reaping the rewards.

Demonstrate how others are carrying out the desired behaviour, i.e. provide social proof.

Compare their performance against a benchmark of others. Give the perception of popularity and create a cue to follow.

Create a desire for them to impress others and gain 'bragging rights'.

Create a sense of belonging and increase their loyalty and desire to give back.

Put a spotlight on others to influence their point of view and bring about a new appreciation for needs beyond their own.

Focus on a specific person and make people care more than they would a generalised group.

Define specific policies, rules or restrictions that enforce desired actions. Provide clear, unambiguous guidance on what is expected.

Put physical restrictions in place so it's not possible to for existing behaviours to remain acceptable.

Ensure there is an implied sense of permission, i.e. they know what is the right thing to do.

Provide incentives or disincentives so there is clear cause and effect to their actions.

Provide the right feedback to ensure they realise their actions are being performed appropriately.

Ensure they know they are being watched so their actions are kept in check.

Encourage people to sign up to an unambiguous commitment to achieve a certain outcome they agree with.

Create clear accountability so they know precisely what is expected of them and take responsibility for their actions.

Focus on their strengths to prevent them obsessing over their weaknesses. Establish goals based on their own positive self-expectations to prevent them comparing themselves unfavourably against others.

Make sure they are not trying to aim for perfection.  Lower the pedestal so they feel less pressurised to achieve unrealistic expectations.

Encourage trying and experimenting and make failure seem not such a big deal.

Reward efforts not just results. Take the pressure to perform off and make the process more enjoyable.

Find others who will motivate and encourage them. In other words, who will give them a healthy kick up the bum?!

Close the gap in skills and know-how in order to generate confidence in their abilities.

Create personal milestones and proud moments they can work towards. Ensure there's continual momentum to meet these achievements without letting things go stale.

Make their progress very evident to observe so it's impossible for them to forget their sense of achievement.

Add more consistency so the desired action is easier to recall and navigation becomes second nature.

Repeat again and again so the action becomes more familiar, comfortable and accepted.

Create actionable reminders and notifications at regular intervals. Build a norm that doesn't rely on memory.

Make time at the right time. Don't leave action to chance – script the precise moments for them to take action.

Make the desired action the default option instead of asking them to make additional effort.

Place the desired action within their existing journey to make it more convenient.

Catch them in more receptive moments. Alter timing of your interventions around their existing events and patterns.

Integrate your actions into their existing environment so they don't have to leave their comfort zone. (Conversely, change the environment so they can't easily slip back into their habitual ways).

Make the switch more pleasurable. Remove or lessen the things they enjoy the least right now.

Highlight what they are missing out on if they don't act now. Move from the perception of what is now to the desire of what could be.

Involve them in an initial activity to get them more bought into the experience.

Make them feel they've already achieved something towards the change instead of starting at square one.

Get their input early or co-creation the solution in order to give them a sense of ownership and a role in achieving the outcomes.

Chunk the action into smaller steps or manageable sequences so they feel they are well within their depth.

Lower the bar to entry so it's easier to get started. Make the action more straightforward and more accessible to do.

Make undesired behaviour more hassle. Add more hoops to jump through so it's not seen as so accessible.

Single out the absolute essentials you want them to focus on and cut out any clutter.

Make the desired action easier to see (and vice versa for undesired actions i.e. out of sight, out of mind).

Brutally simplify information so there's not too much to take in than absolutely necessary.

Chunk information into sequences and gradually draw them in rather than loading everything at once.

Provide laser-focused guidance on what they need to do. Be extremely specific on what action is required to cut out any hint of ambiguity.

Show precisely where the boundaries are so they don't exceed limits or fail to meet the desired amounts.

Make the action more novel, more attractive or more exciting so it stands out. Be ruthless in removing any yawn-factor.

Single out the key message and present it above all else so it's not lost amongst other information.

Find reasons to make them personally care. Provide enough evidence or insight to help them decide their action is worth their while.

Tap into their ego, sense of identity or value system. What is going to make them feel better about themselves?

Identify 'aha moments' and pull out what's interesting above all else. Place extreme emphasis on particular benefits so they can't possibly dismiss them.

Bypass their logical judgement system by transforming the bland into the emotive. Inject more life via storytelling or humour.

Use scenarios and examples to make the reasons for action less obscure and seem more acceptable.

Change the focus from problems and negatives to opportunities and positives. Demonstrate how benefits can outweigh any drawbacks.

Don't try to be too clever and reduce unnecessary depth. Ensure everything is on their level.

Use comparisons to make the desired choice 'easier to compute' against other options.

Make the message come from someone they respect. Use role models, peers or influential people who exemplify the desired values and behaviours.

Make them envious of others who are already reaping the rewards.

Demonstrate how others are carrying out the desired behaviour, i.e. provide social proof.

Compare their performance against a benchmark of others. Give the perception of popularity and create a cue to follow.

Create a desire for them to impress others and gain 'bragging rights'.

Create a sense of belonging and increase their loyalty and desire to give back.

Put a spotlight on others to influence their point of view and bring about a new appreciation for needs beyond their own.

Focus on a specific person and make people care more than they would a generalised group.

Define specific policies, rules or restrictions that enforce desired actions. Provide clear, unambiguous guidance on what is expected.

Put physical restrictions in place so it's not possible to for existing behaviours to remain acceptable.

Ensure there is an implied sense of permission, i.e. they know what is the right thing to do.

Provide incentives or disincentives so there is clear cause and effect to their actions.

Provide the right feedback to ensure they realise their actions are being performed appropriately.

Ensure they know they are being watched so their actions are kept in check.

Encourage people to sign up to an unambiguous commitment to achieve a certain outcome they agree with.

Create clear accountability so they know precisely what is expected of them and take responsibility for their actions.

Focus on their strengths to prevent them obsessing over their weaknesses. Establish goals based on their own positive self-expectations to prevent them comparing themselves unfavourably against others.

Make sure they are not trying to aim for perfection.  Lower the pedestal so they feel less pressurised to achieve unrealistic expectations.

Encourage trying and experimenting and make failure seem not such a big deal.

Reward efforts not just results. Take the pressure to perform off and make the process more enjoyable.

Find others who will motivate and encourage them. In other words, who will give them a healthy kick up the bum?!

Close the gap in skills and know-how in order to generate confidence in their abilities.

Create personal milestones and proud moments they can work towards. Ensure there's continual momentum to meet these achievements without letting things go stale.

Make their progress very evident to observe so it's impossible for them to forget their sense of achievement.

Add more consistency so the desired action is easier to recall and navigation becomes second nature.

Repeat again and again so the action becomes more familiar, comfortable and accepted.

Create actionable reminders and notifications at regular intervals. Build a norm that doesn't rely on memory.

Make time at the right time. Don't leave action to chance – script the precise moments for them to take action.

Make the desired action the default option instead of asking them to make additional effort.

Place the desired action within their existing journey to make it more convenient.

Catch them in more receptive moments. Alter timing of your interventions around their existing events and patterns.

Integrate your actions into their existing environment so they don't have to leave their comfort zone. (Conversely, change the environment so they can't easily slip back into their habitual ways).

Make the switch more pleasurable. Remove or lessen the things they enjoy the least right now.

Highlight what they are missing out on if they don't act now. Move from the perception of what is now to the desire of what could be.

Involve them in an initial activity to get them more bought into the experience.

Make them feel they've already achieved something towards the change instead of starting at square one.

Get their input early or co-creation the solution in order to give them a sense of ownership and a role in achieving the outcomes.

Chunk the action into smaller steps or manageable sequences so they feel they are well within their depth.

Lower the bar to entry so it's easier to get started. Make the action more straightforward and more accessible to do.

Make undesired behaviour more hassle. Add more hoops to jump through so it's not seen as so accessible.

Single out the absolute essentials you want them to focus on and cut out any clutter.

Make the desired action easier to see (and vice versa for undesired actions i.e. out of sight, out of mind).

Brutally simplify information so there's not too much to take in than absolutely necessary.

Chunk information into sequences and gradually draw them in rather than loading everything at once.

Provide laser-focused guidance on what they need to do. Be extremely specific on what action is required to cut out any hint of ambiguity.

Show precisely where the boundaries are so they don't exceed limits or fail to meet the desired amounts.

Make the action more novel, more attractive or more exciting so it stands out. Be ruthless in removing any yawn-factor.

Single out the key message and present it above all else so it's not lost amongst other information.

Find reasons to make them personally care. Provide enough evidence or insight to help them decide their action is worth their while.

Tap into their ego, sense of identity or value system. What is going to make them feel better about themselves?

Identify 'aha moments' and pull out what's interesting above all else. Place extreme emphasis on particular benefits so they can't possibly dismiss them.

Bypass their logical judgement system by transforming the bland into the emotive. Inject more life via storytelling or humour.

Use scenarios and examples to make the reasons for action less obscure and seem more acceptable.

Change the focus from problems and negatives to opportunities and positives. Demonstrate how benefits can outweigh any drawbacks.

Don't try to be too clever and reduce unnecessary depth. Ensure everything is on their level.

Use comparisons to make the desired choice 'easier to compute' against other options.

Make the message come from someone they respect. Use role models, peers or influential people who exemplify the desired values and behaviours.

Make them envious of others who are already reaping the rewards.

Demonstrate how others are carrying out the desired behaviour, i.e. provide social proof.

Compare their performance against a benchmark of others. Give the perception of popularity and create a cue to follow.

Create a desire for them to impress others and gain 'bragging rights'.

Create a sense of belonging and increase their loyalty and desire to give back.

Put a spotlight on others to influence their point of view and bring about a new appreciation for needs beyond their own.

Focus on a specific person and make people care more than they would a generalised group.

Define specific policies, rules or restrictions that enforce desired actions. Provide clear, unambiguous guidance on what is expected.

Put physical restrictions in place so it's not possible to for existing behaviours to remain acceptable.

Ensure there is an implied sense of permission, i.e. they know what is the right thing to do.

Provide incentives or disincentives so there is clear cause and effect to their actions.

Provide the right feedback to ensure they realise their actions are being performed appropriately.

Ensure they know they are being watched so their actions are kept in check.

Encourage people to sign up to an unambiguous commitment to achieve a certain outcome they agree with.

Create clear accountability so they know precisely what is expected of them and take responsibility for their actions.

Focus on their strengths to prevent them obsessing over their weaknesses. Establish goals based on their own positive self-expectations to prevent them comparing themselves unfavourably against others.

Make sure they are not trying to aim for perfection.  Lower the pedestal so they feel less pressurised to achieve unrealistic expectations.

Encourage trying and experimenting and make failure seem not such a big deal.

Reward efforts not just results. Take the pressure to perform off and make the process more enjoyable.

Find others who will motivate and encourage them. In other words, who will give them a healthy kick up the bum?!

Close the gap in skills and know-how in order to generate confidence in their abilities.

Create personal milestones and proud moments they can work towards. Ensure there's continual momentum to meet these achievements without letting things go stale.

Make their progress very evident to observe so it's impossible for them to forget their sense of achievement.