Human-centric Intelligence

Explore human drivers, desires and decisions required for targeted personalisation and successful change

We built our psychographic models using 28 identified barriers to change and 56 strategies to influence behaviours.

Our psychographics and psychometrics frameworks help you identify and understand the underlying concerns of your customers and employees and plan how to address them – in turn enabling you to develop and implement change more efficiently.

Deploy robust behavioural intelligence blueprints for transforming end-to-end operations and framing new ideas, strategies, and data models

Customer Experience

Assessing cognitive, environmental, and behavioural consumer responses during all stages of a customer journey.

Risk Analysis

Identifying factors that may threaten the success of a project, campaign or business goals.

Deep Personalisation

Helping brands build highly targeted experiences through data, analytics, Augmented Intelligence, and automation.

Nudging

Adaptive designs of the decision environment to influence the behaviour and decision-making of groups or individuals.

Sales Strategy

Product or service positioning, differentiation and buyer qualification with in-depth behavioural insights.

Digital Ethics

Examining data, privacy and technological commitment toward ethical and trustworthy alignment with personal and cultural concerns.

Segmentation

Identifying market demands and developing specific psychographic models to achieve competitive advantage and superior performance.

Sentiment Analysis

Applying opinion mining, natural language processing (NLP) and understanding (NLU) to help brands identify the emotional tone and drivers of their customers.

Helping You Define The Right Challenge

This is about finding the ‘why’ behind the challenge to ensure focus is placed on driving the desired outcomes.

Getting to the root cause of the challenge, not just accepting the perceived problem.
Defining the ultimate outcomes and clarifying what you are fundamentally trying to achieve.
Understanding who is your priority target audience and how this shapes the challenge.
Framing the challenge from a people-first perceptive, without being driven by technological solutions first.

Understanding the components of your challenge.

It is essential to clarify the nature of the challenge to determine which aspects are the most important to solve. This is our 3Ps:

People – who is involved and how they interact.
Processes – the systems involved and tasks that are carried out.
Platforms – the technology and interfaces that are used.

Accomplishing your successful change

We apply the Creatures of Habit® methodology to identify the behavioural nature of any given challenge or set of challenges.

Each Creature is responsible for a specific way in which people process information, make decisions and act.
This whole-mindset approach allows us to gain a much clearer understanding of the decision-making factors and barriers to change involved.
We can then pinpoint where design interventions are required, allowing us to deliver optimal human experiences.

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Nebuli’s psychographic models are highly effective and powerful tools, but with consequential outcomes if misused.

We will never participate in any projects or solutions that we believe may use our tools to exploit users or employees and negatively influence their behaviours.

We own our strong ethical values, which we apply throughout our technology and research, but more importantly to our customers, users, employees, and general business practices.

Our strong emphasis on putting people and ethics first is not just a mantra, it’s our mission.

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